- 524 total leads across all platforms — strongest volume week in recent history
- Google Ads conversions up 138% (13 to 31) with CPA improving from $23.45 to $20.89
- Meta V2 account scaling aggressively — 28 to 118 leads (+321%) while CPL improved from $43.20 to $30.81
- Phone Promo PMax is the standout Google campaign at $10.22 CPA
| Campaign | Status | Spend | Clicks | Impr | Conv | All Conv | CPA |
|---|---|---|---|---|---|---|---|
| AIA PMax #2 | Active | $240.65 | 103 | 1,464 | 10 | 16 | $24.07 |
| Phone Promo Search #2 | Active | $225.53 | 40 | 747 | 4 | 5 | $56.38 |
| Phone Promo PMax | Active | $173.68 | 78 | 1,852 | 17 | 18 | $10.22 |
| Phone Promo Search Lead Form | Active | $12.92 | 3 | 6 | 0 | 0 | — |
| AIA Search (paused, leaked) | Paused | $7.67 | 1 | 29 | 0 | 0 | — |
| TOTAL | $647.53 | 222 | 4,092 | 31 | 39 | $20.89 |
| Spend | $304.80 → $647.53 | +112.4% |
| Clicks | 85 → 222 | +161.2% |
| Conversions | 13 → 31 | +138.5% |
| CPA | $23.45 → $20.89 | -10.9% |
- Phone Promo PMax emerged as the top performer with 17 conversions at just $10.22 CPA
- AIA PMax #2 doubled its spend and conversion volume vs prior week
- Phone Promo Search Lead Form campaign launched — early days with $12.92 spend, 3 clicks
- AIA Search leaked $7.67 despite being paused — monitor for continued spend leakage
| Campaign | Status | Spend | Clicks | Impr | Leads | CPL |
|---|---|---|---|---|---|---|
| Dynamic | Active | $2,945.50 | 1,784 | 103,256 | 118 | $24.96 |
| Michael Test - Dynamic | Active | $2,788.09 | 1,559 | 92,647 | 104 | $26.81 |
| Other (messaging, engagement) | Active | $4,275.93 | 3,212 | 174,823 | 153 | $27.95 |
| TOTAL | $10,009 | 6,555 | 370,726 | 375 | $26.69 |
| Spend | $8,278.05 → $10,008.52 | +20.9% |
| Leads | 349 → 375 | +7.4% |
| CPL | $23.72 → $26.69 | +12.5% |
| Impressions | 294,670 → 370,726 | +25.8% |
- Spend up 20.9% but leads only up 7.4% — CPL rising as scale increases. Campaign-level data shows Dynamic and Michael Test with 222 combined leads; the remaining 153 leads are being generated through messaging, engagement, and other active campaigns in the account.
- Dynamic campaign CPL held steady at $24.96 — strongest performer
| Campaign | Status | Spend | Clicks | Impr | Leads | CPL |
|---|---|---|---|---|---|---|
| Cell Phone Promo | Active | $2,060.00 | 689 | 27,462 | 64 | $32.19 |
| AIA Business V2 | Active | $696.62 | 256 | 17,200 | 16 | $43.54 |
| Other (engagement, video views) | Active | $879.29 | 1,529 | 68,427 | 38 | $23.14 |
| TOTAL | $3,636 | 2,474 | 113,089 | 118 | $30.81 |
| Spend | $1,209.55 → $3,635.91 | +200.6% |
| Leads | 28 → 118 | +321.4% |
| CPL | $43.20 → $30.81 | -28.7% |
| Impressions | 58,733 → 113,089 | +92.5% |
- V2 account tripled spend while dramatically improving CPL from $43.20 to $30.81 — very healthy scaling curve
- Cell Phone Promo campaign is the volume driver with 64 leads at $32.19 CPL
- AIA Business V2 at $43.54 CPL — higher cost but targeting higher-value business leads
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